I change my mind on this regularly. I used to be a real language purist, but have mellowed considerably and love the way that English evolves and develops. And though not everyone will like it, some of this jargon is playing a part in that evolution.

The LGA are really limited to starting the debate (and they have done this magnificently) but it’s down to the councils to really think about how they communicate – and some do come out with absolute nonsense.