Interesting point. Using my own borough as the example, I don’t think Wandsworth as a borough can be global, but bits of it can be – and it’s the degree to which we want the overall Wandsworth brand associated with those bits. It’s the conflict between celebrating Tooting, Battersea, Balham or any of the neighbourhoods and celebrating the borough that contains them.

The other aspect is with whom we want to inspire that brand loyalty, there are different groups and residents are the prime one. But, using the media as an example, it’s good to have the film industry loyal to Wandsworth. You can film Albert Bridge from K&C or Wandsworth, I know which I would prefer!