Apologies, my reference to multiple pro-chugging posts in quick succession was meant to be ironic, since the PFRA assumed that two councils expressing concerns could only be a conspiracy. I appreciate that the written word is not always the best medium for an ironic joke.

The fact is that although such practices are meant to be the exception, they seem to be the rule – and not just in Wandsworth. It’s because of this the issue has taken off, with Ben Goldacre championing #chuggerstop and national media continuing the debate. Why? I don’t know. It might be that the training is the problem, or that there isn’t sufficient regulation. But a simple Google will reveal no shortage of websites from across the country expressing the same sentiment.

And to quickly nail this ‘it’s the only way’ argument. In 2008 the PFRA reckoned that around £70million was raised this way. The NVCO reckons total giving in 2008 was £10.6 billion. To pretend that the charitable sector as a whole is dependent on chugging is a nonsense. I won’t pretend it’s not a lot of money, but it’s still less than 0.7% of the total.