I’m assuming few will benefit, there are fairly strict limits on campaign expenditure which I can only imagine a newspaper wrap-around would breach. Indeed, I remember a lot of trouble being caused when a well-wisher independently put a ‘personal’ ad in the local paper expressing support for John Bowis in the 1997 election. I’m also a little cynical about the circulation claims (I can’t remember the last time the paper was delivered to me) so will probably rely on our own distribution network.
Personally, I’m worried that Brown is dragging this out so long that even the local paper’s advertising department has election fever. Thank God it will over be over soon.