It seems an age ago, in the early days of this blog, that I celebrated Asda ‘moving’ to Battersea. Unfortunately it appears they have decided Battersea isn’t for them, and have moved back to Clapham.
I’m disappointed that following your recent refurbishment of your SW11 store you decided it brand it Asda Clapham.
It’s unfortunate because it isn’t in Clapham, it’s some distance from it. In fact the SW11 postcode puts you firmly in the heart of Battersea (the post office neighbouring your store, or the Battersea Delivery Office, would be happy to confirm, I’m sure).
What makes it doubly disappointing is that it’s less than two years since you responded to local complaints and named the store ‘Clapham Junction, Battersea’ to accurately reflect its location.
While I understand the confusion, being near to Clapham Junction, there are several other local landmarks that give away the true location; you can see Battersea Library from your car park. Then there’s Battersea Arts Centre just up the road (it used to be Battersea Town Hall).
‘Clapham Junction’ was a marketing decision. At the time it was built Clapham was seen as more up-market than Battersea, so the Clapham label was attached to help attract development to the area.
But today people are proud to live in Battersea, it’s a much nicer neighbourhood than Clapham. Given the history behind the naming, I can only assume that if you don’t rename it’s because you believe the community you serve is so downmarket you want to avoid association with them! Surely this can’t be true and you have plans to correct the name.
I’ll post any reply I get.