It also seems that no-one else has had any response, with the sole exception of the Clapham Junction Town Centre Manager who has had a call from them.
Apparently the message was: “We are very sorry you are unhappy about the name. We have no intention of changing it, because it would be confusing.” When asked about the naming in 2008, or on the website, Asda just apologised (apparently not knowing the area or the history).
[I’ll add that I’m fully aware of how places change over the years. I just think that (a) Battersea is worth defending and (b) Asda have an atrocious attitude on this, which is basically just to tell anyone and everyone they are wrong – without even checking their own history. Then again, it is Asda so I’m not sure why I expected better.]