in Shaftesbury

It was better when…

80 years ago, on people don't know where Battersea is, and the trains aren't any faster

Last time there was a coalition between the Liberals and the Conservatives was 1922. It didn’t end well, at least it didn’t end well for Lloyd-George. But some things were better.

Imagine you were at Victoria and needed to get to Clapham as quickly as possible. You’ve heard trains go from here to Clapham Junction, so you pull out your trusty copy of Bradshaw’s Railway Guide and look up the times…

Still probably too close to Clapham for some

Hold, what’s that, there’s a little indicator next to Clapham Junction. Better check what that refers too. Hold, it says here that Clapham Junction is actually “Mid. Battersea, 1¼ miles from Clapham.”

Phew, were it not for the accuracy of Bradshaw you’d have found yourself in the middle of Battersea.

And it wasn’t just Bradshaw’s Railway Guide.

Even in 1947 SW11 was in Battersea

Imagine it’s 1947, for whatever reason you find yourself away from home, perhaps working and staying in a guest house, you’re curious exactly where you are. You know the address is London SW11, so you grab an RAC guide you always have in your battered leather suitcase…

Ooo, that’s interesting, SW11 is Battersea it says here, SW4 is Clapham. Now you know where you are you might pop to the wonderful Battersea Park you’ve heard so much about, and you’re so glad you haven’t ended staying in that horrible SW4.

Asda Clapham Junction, in Battersea. Not Clapham

Of course, in this wonderful modern world in which we live you could probably just pull out your phone and look it up on the internet. There are plenty of sites that can do it, like this one for Asda that correctly says it’s Battersea.

If only their store manager had made the effort to check.

I have to offer huge thanks to Ian Freeman for sending me the scans. It’s perhaps worth mentioning that, although not a Battersea resident, he’s on the side of right in this battle, and won the SW11 Literary Festival Slogan for Battersea competition with “Battersea: It’s the dog’s”

If you want to download the full size scans feel free:

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    […] This post was mentioned on Twitter by James Cousins, Ian Freeman. Ian Freeman said: RT @jamescousins It was better when… http://bit.ly/cjIpH6 <Asda wrong, wrong, wrong! At least admit it and apologise!> […]