Unfortunately they’ve chosen to brand themselves ‘Asda Clapham’, which is very different to ‘Asda Clapham Junction’. It would be like assuming that the area around Charing Cross is ‘Charing’.

On the more general point I’m aware that places change (otherwise I’d be defending Patricesey rather than Battersea) but think that change should be signalled by something a little more profound than a new store manager who doesn’t know the area.