I’d always thought death was the ultimate experience. Turns out it’s trying some new Nikes. Unless it isn’t marketing hyperbole and they plan to kill us all afterwards.


An empty Olympic stadium. In a bid to slow the exit to the horrendous queues out of the park they had a competition in which one person in the stadium got the chance to win a car.

They were competing against the winner of a national competition by drawing keys from a bag until one found the key that unlocked the car. The national winner ended up losing in front of thousands of people.

It was like they wanted to give her a taste of athletic defeat; the hard work to get there, the anticipation, waiting for her moment on the track, the mental rehearsals, the visualisation of victory. All to be dashed.

I’m not sure if I hated or admired the sponsors.