Me: My Jawbone Up is a dud
Jawbone: We’ll replace it immediately.
Time passes…
Me: I never got a replacement Up.
Jawbone: That’s because we were out of stock, but have some coming in next week, we’ll send one then.
Time passes…
Me: I never got a replacement Up.
Jawbone: Unfortunately we had some stock in but it’s all gone. We’ll make sure you get one from the next re-stock.
Time passes…
Me: I never got a replacement Up.
Jawbone: Yeah, we don’t know when new stock is arriving, but if you go for a different colour we can send a new one today.
Time passes…
Me: I never got a replacement Up.
Jawbone: That’s because we didn’t have stock in that colour, either.


An empty Olympic stadium. In a bid to slow the exit to the horrendous queues out of the park they had a competition in which one person in the stadium got the chance to win a car.

They were competing against the winner of a national competition by drawing keys from a bag until one found the key that unlocked the car. The national winner ended up losing in front of thousands of people.

It was like they wanted to give her a taste of athletic defeat; the hard work to get there, the anticipation, waiting for her moment on the track, the mental rehearsals, the visualisation of victory. All to be dashed.

I’m not sure if I hated or admired the sponsors.